Socratica
client
Socratica Commons
role
Branding, UX, Community Building
year
2023
TYPE
Making time to work on the projects that we've been putting off.
Objective
To design a welcoming brand and visual identity for Socratica, a grassroots organization that aims to rekindle the builder mentality by running weekly passion project co-working sessions. Alongside the talented Aileen Luo, we created
What we've done
1. Strategic Discovery
2. Web application redesign & optimization
3. Mobile application redesign & optimization
4. Landing page redesign & optimization
5. Component-based UI-kit
6. Product Design Sprints to explore new functionality
Creative Process
1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.
3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.
4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.
Results
The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.
Conclusion
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.
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